Good Times In Motion
We’re not in the
drink business.
We’re in the “stay another hour” business. CHUGGO just happens to be the stainless holder that makes it possible.
The origin
It started with a
beer nobody wanted.
Hour two on the water. The cooler was full, the ice was fine, and every open drink on board was lukewarm. Foam koozies quit early. Cans sweat through the towel. Bottles needed a whole different thing.
So we built one holder that takes all three — vacuum-sealed, powder-coated, cupholder sized — and stopped the day from ending early. That’s the whole company.
Our Values
What we stand on
Motion over polish
We build for the boat, the truck bed and the sand — not the shelf.
One thing, done right
No twelve SKUs. One holder that handles every drink you bring.
Cold is a courtesy
Warm beer ends good afternoons. We treat that as a design problem.
Better in fours
The product is for you. The moment is for everyone around you.
How we got here
2023
A warm beer at hour two of a lake day. The foam koozie gets thrown in the cooler.
2024
Forty-one prototypes later, the swap-top that fits cans, slims and long-necks clicks.
2025
Double-wall vacuum stainless goes into production. First 500 units sell out in nine days.
2026
CHUGGO 3-in-1 ships nationwide at $19.99. Good times, still in motion.